In concrete terms, it is important to carry out market research in order to:
Adapt one’s strategy, that is to say adapting the product range, the communications strategy, the pricing policy and the choice of the site in relation to the market research results.
Professionalise the setting-up approach and convince financial partners and others to get involved.
Estimate the turnover of the future organisation.
And finally to be able to decide whether or not to launch your business.