Sharing around the world
Of course, the “Share A Coke” campaign was not launched exclusively in the U.S.
The campaign, one of the most famous ad campaigns in recent history, began in late 2011 in Australia and New Zealand, the success of which convinced the brand that the ad was worth replicating in other parts of the world.
During the trial period in Australia, there was a 7% increase in consumption of Coca-Cola products by Australian young adults, and the ad campaign earned well over 18 million impressions via social media. In terms of Facebook specifically, Coke’s page earned 39% more followers and visitors to the page shot up by 870%.
The “Share A Coke” campaign was expanded across 20 global markets, including those in the U.K., China, and Brazil.