Something very weird happened to Kevin Costner back in 1989. As he stood in his cute, all-American white tee in an Iowan cornfield, the very crop seem to have a message for him: "If you build it … they* will come" it whispered, somewhat unhelpfully. Putting aside the issue of whether Field of Dreams was single-handedly responsible for the Millennium Dome for a moment, I'd like to suggest the same is true of the chocolatebrownie. Put brownies on the menu, and people will come, and they will order dessert. They simply cannot help themselves; confronted by the prospect of this all-American delight, the human soul crumbles into fudgey defeat, and a million eyes widen into heart-shaped pools of chocolate goo.
*Actually, it's "he will come". But everyone gets it wrong, and it suits me better.