a short-term and long-term IT strategy for organizations, and
identify opportunities in new technologies (Rainer et al., 2007). The role of IT managers on building short and long term IT
planning is vital for any organization. Needless to say, IT specialists, including IT managers, are the most knowledgeable
people about any information technology including SNS; it is common to involve IT managers or experts in Delphi studies
that assess or evaluate information technologies as in Doke and Swanson