The first stage of the workshop focused on achieving a common understanding of the two megatrends and reviewing and assessing the ideas from the crowdsourcing program. In the second stage the ideas were narrowed down, validated against existing CGF activities and translated into initiatives for the final work round. The process resulted in the selection of the three initiatives:
•Consumer Engagement Protocol: develop a code of conduct for digital engagement with consumers
•Next-Generation Product Identification: transform product identification and information
•Sustainable Packaging Consortium: improve the sustainability of packaging across the different