sub-sample of ‘quality-enhancer’ hotels, HRM proved effective only in relation to
two organizational performance outcomes: market share and sales growth. This
suggests that there is a significant strong positive relationship between the extent to
which HRM is used and organizational performance outcomes of sales growth and
market share. In terms of ‘cost-reducer’ hotels, the results indicated that there is no
significant strong positive relationship between the extent to which HRM is used and
the six organizational performance outcome variables measured.