Social context in communication refers to the norms, values, laws and other restrictions of a society to communicate within a specific limit. It also includes rules that bind people's ability to communicate. Society shapes the way a person communicates. Some of the examples are: greeting people when meeting, thanking, apologizing, etc. People can also learn communication from trial and error method, and its consequences ranges from social exclusion to embarrassment. This model also adds that it's not just social reality that help people in the communication process but communication also shapes self and social reality in return. Communication is not only for exchanging messages but also to create and establish relationship helping people in the formation of a community.