Review competitors’ strategies as well as competitive product tracking to update competitive situation.
-Develop compelling new products, advertising (IMC) campaigns and Go to market strategy.
-Strategic planning, expanding market and marketing.
-Responsible for marketing strategy and analyze trends, needs and customer satisfaction.
-Manage tracking, evaluation and reporting of brand performance against set KPI's
-Analyse consumer data to provide the annual situation analysis for Integrated Commercial Planning and on-going understanding of the brands.
-Work effectively with sales and trade marketing to coordinate and align the execution of consumer and trade activities.