Have you ever wondered why the double restaurants arguable the world’s leading fast foot company beats local as well as a global strategy? After all the us-based company. it’s a massive global cooperation it has standardized products like a big mac. ok drinks chicken nuggets, French fries and cheeseburgers, its able to deliver major economies of scale and scope profits international operations, its global brands. Global customer satisfaction. He could even research new menu items globally and recover the costs. Across many countries. All classic benefits a truly global strategy. So why does it need local strategy. White baa to have a stash it fails to exploit,
its global benefits. There a 5 main reasons. Beef is fundamental to the McDonalds best p4p. The company goes to great lengths to source quality beef too well developed global standards. But some countries don’t XP for example India. Where the Cal is regarded with reference lot. Even in China chicken is more popular in some regions that big. But it’s more than just beef. But dole’s has many local menu variations ranging product right knee menu in Germany to special in India. Bus but doubles each to cater local tastes whatever the consequences for global strategy. Local competition is perhaps easier to understand. For a variety of historical reasons different countries have developed the first frost food changes over time.For example you’ll find Wendys in New York but not does. Will find it and does in South Africa but not educate. Like 80 major multinational but don’t bolts needs to be able to position itself against its local competitors. Local malls are also relatively easy to recognize. Governments in different countries around the world have different views on what can be sold in fast food outlets. For example you could buy be a it about Donald’s Spain, but beer sales are illegal in McDonalds in the United Kingdom. Local franchises in the United Kingdom local franchises are more complex to understand fully. Ducks Donald’s just not opened all its restaurants centrally. For many years it has been operating 8 franchise systems in many countries. Franchising means a cooperative strategy in which firm develops a business concept and then office this to others franchisees in the fall a contract will relationship.