1. Target customers of maintenance package
It’s necessary for us to define indifferent drivers as main target customers of this product to increase sales of this product.
So in this initial stage, I would like to set young drivers and female drivers as main target customers, because not only of
expansion of those categories of drivers but prevention of vague and less featured communication.
It doesn’t mean drivers who understand importance of car maintenance aren’t target customers of this product.
I don’t intend to limit target customers whom we sell MP, but we have to clarify well- considered target customers
when we communicate this product to the public.