Table 2. Figures turned into percentages
Marks of Importance 1 2 3 4 5
Design 7.69% 61.50% 30.70%
Type of vehicle 7.69% 7.69% 46.15% 38.50%
Colour 30.70% 23.08% 23.08% 23.08%
Brand 38.50% 30.70% 30.70%
Fuel efficiency 15.38% 53.85% 30.77%
Size 15.38% 53.85% 30.70%
Environmental impact 23.08% 15.38% 53.85% 7.69%
Question 10. was designed to find out factors which could be important to the customer when purchasing a car.
The factors also needed to be evaluated according to their importance. The scale for the evaluation starts from 1
comprising the least importance and 5 showing the highest significance during the process of purchase decision