A number of industry analysts felt that Dell was not well positioned either for a future of low-priced, commodity-like personal computers or one of highly featured innovative digital products like the iPad and iPod. To continue as a major player in the industry, they argued that Dell needed an acquisition similar to HP’s $13.2 billion purchase of EDS in order to compete in business information services. Overall, analysts were ambivalent about the firm’s prospects in a changing industry. Should Dell continue with its current strategy of following the consumer market down in price and adjusting its costs accordingly or, like IBM, should it change its focus to more profitable business services, or, like HP, should it try to do both?.