Tourists are defined as persons traveling away from their normal places to other unusual places (Leiper, 2004). Understanding consumer behavior is very useful for developing tourism products. It is also an integral source of information for promoting tourism products and highlights how to sell tourism products particularly in this era, in which the patterns of tourist traveling is highly influenced by global factors such as the mass media (Pembroke, 1996). In short, the study of consumers’ behavior is solely of not academic interest but it is also substantially beneficial when practicing managers have the need to know and respond to tourists' needs and wants correctly.
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