The development of IT has enabled a certain unbundling of logistics activities (Stephens Inc,2000; Häcki, 2001); this unbundling in turn has enabled some new players to appear, sometimes referred as fourth party logistics7. However, like other business models that was deemed to succeed with the development of the IT powered network organization, there seems to be a strong resistance from incumbents. Altogether, IT in general did not really revolutionize the logistics sector structure (Malone, Polzin).