CONCLUSION
It is projected that by 2015 approximately 80% of the U.S. population will own a smartphone (Goldman, 2010). Accompanying that growth is the tech-savvy patron’s increased expectation that information be delivered instantaneously. To meet this increasing demand for quickness and mobility, libraries must continue to seek ways to connect mobile users to information in a rapid, efficient, and effective manner. One way to do that is through the use of QR codes. Given the recent adoption by many in the business world, Ashford (2010) stated that “academic libraries are poised to benefit from the momentum created by the uptake of QR codes in the corporate world and popular culture” (p. 530). To take advantage of this freely available technology, libraries need to ensure that the implementation of QR codes is done in a manner that simplifies access for users