McNeal (1993) and John (1999) stated in their research that teenagers
have many stages while buying the products or brands and shows different
behavior with respect to different products and brands. They stated that in
the last stage that is called reflective stage; teenagers pay more attention to
the social aspects of being a consumer. Ward S (1974) stated that there are
many factors which enable the teenagers for the socialization such as family
members, friends, mass media, school, retailers. Family is the primary agent
of socialization.