consolidation in the industry continued in 2003 when Carnival and P&o Princess Cruises finalized an agreement to combine and created the first truly global cruise line. Carnival remained the parent company and added P&O Cruise, Ocean Village, AIDA, P&O Cruise Australia, and tour operator Princess Tours. The new Carnival now offered an ever expanding selection of price points, alternative destinations, and varied accommodations which allowed for even greater market penetration.