The first commercials in the campaign showed a new branding campaign that would communicate the idea that the company makes fun-to-drive cars for adults who are still in touch with their inner child. The first commercials in the campaign showed a young boy running up to a road and turning to the camera to whisper, “Zoom-Zoom.” Interspersed were images of children laughing and playing with wheeled objects and adults being playful as well The “GET IN BE MOVED “still appeared in the ads but was no longer emphasized . The campaign for the SUV broke used the new theme Zoom Zoom was successful ,it was the time for Mazda to use the theme for all other models and they resulted in success with increased brand .