Young People. These people face to rapid social changes, the enormous psychological pressure always make them feel confused and uneasy; on the other hand they were born in an individual, free and open society, confident and novelty is their nature. Two sides of modern society shape their dual nature nostalgia, nostalgia in their hearts to bring stability and a sense of belonging, but also become fashionable and popular elements. Miss the look of ink handwriting with a letter of communication, miss postcard postmark behind the card with holiday greetings, and miss the feeling to look towards the light image. Regardless of basic necessities, nostalgia pervasive force in the interpretation of the young, which is also provide a big stage for the prevalence of nostalgic marketing.