TQM can be viewed as a company-wide, holistic management philosophy that covers all the business operations and seeks to continuously improve them from resource procurement and acquisition all the way up to the provision of customer support and after sale service (Kaynak,2003). Other researchers (Waldman, 1994: Mehra et al;2001)consider TQM a management strategy that is continuous and dynamic in nature. Ryan and Moss (2005) suggest that TQM success lies in viewing it as a holistic process rather than a selective or contingent process. This holistic approach is what the authors refer to as the “core” strategy that makes the firm more successful than its peers. This paper adopts Kaynak’s (2003) definition of TQM and supports the holistic approach suggested by Ryan and Moss (2005)