Typically organic labels are present on packages of organic products. National labels are used more frequently, which in most cases are on the front of the package, at the bottom left corner. The European organic label is the second most commonly observed label. Its typical position is on the back and sides of the package. This shows that the European label is less important than the national, and the two labels are usually placed differently on organic product packages. Another typical characteristic of organic product packages is the presence of the organic claim “Organic/ Bio/ Ecological”. The claim is most often written using roman typeface, while its colour is most frequently white and green. The characteristics of the organic claim are very similar to those of the product name, which suggests that the same text style is used for different messages on packages of organic products.