below exhibits the results of each component of SMM taken separately The result showed that the
promotion element is the most influential element on brand awareness followed by processes, physical evidence,
the service nature, and people in order this finding is consistent with other researchers’ findings (Yoo et al.,
2000; Cobb-walgren et al., 1995). Unexpectedly, the results showed that both the price and the distribution
element do not have effect on brand awareness. These may indicate that creation of brand awareness is the
primary goal of promotion neither the price nor the distribution, in addition to that brand awareness refers to
how aware customers and potential customers are of company.