1. Introduction
Collaborative consumption, an economy system that reinvent traditional market behavior such as
renting, lending, swapping, sharing, bartering, gifting through technology [1], is coming to Jakarta, a very
crowded center of economy city with 9.9 million citizens (it increases to 11.5 million citizens at work
hours) [2]. Urbanization and intercity commuting are the main factors of this problem. Urbanization is one
of the key development factors of collaborative consumption beside consumerization of digital