3.2.) Resources
The resources on the Coca Cola Company according to the Diamond E. Model are the first all of the resources that the company have to keep on growing and innovating.
From the shareholders to the investors, etc. The company has used many of these resources to create healthy products or bio friendly products. They are aware that many of their ingredients comes from the environment and the nature so they are trying to created a friendly environment where the environment is being look after. They have different programs that are meant to help the environments to maintain the natural resources of the land. This is very important because if one of the products they use is gone they won't be able to produce the product anymore.