There are three potential risks of using the Cafe & Coffee Shop Profit Focus toolkit on a DIY basis. Each of these can be kept to almost zero if you hire a consultant.
The first two relate to the investment costs, which fall into two areas...
1) Your financial investment to train in using the tools. If you only use the tools in your own business there is a risk you may not get your full investment back. In comparison, if you hire a consultant on a pay-for-performance basis, your increased profits will be guaranteed to cover his costs many times over.
and 2) Your time-cost investment which, as we saw early, will be greatly reduced if you hire a consultant. That means, if you DIY, you'll end up investing more of your time. You'll also likely get smaller results. So there's a risk your time could be more productive if you simply manage your business and get a consultant to do this specialist work for you.
The third area of risk is if you try to cut corners with your training. There would be a potential risk of harming your business, by using the Cafe & Coffee Shop Profit Focus tools wrongly. Clearly a pay-for-performance consultant is going to be a much safer option here.