We need to combat sales in a more strategic ways. It seems that we can not do the same old ways and expect the better outcomes at your stores in Q4.
To be honest, CPB RGP CPT CHY will have negative LFL issue as of Dec 31,2015. But we need to MINIMIZE the LFL effect.
To deliver the best possible outcomes please let me know your thoughts as per below. We need to go even DEEPER in what we do.
1. You need to set a daily target to each SA. Have you done this ?
2. You need to push SOB of ring.
How much sales of ring during last 20 days? How much you plan to boost up ring sold per month?.
3. You need to push SOB of Essence.
How much sales of Essence items you plan to achieve per month?
4. Drive UPT on 1 chain 2 clips 3 charms campaign. How much sales you plan to achieve for this campaign per month?
5. You need to continue to apply GWP of travel kit and other related GWP.
6. You need to drive essence set and the other related set of necklace and earring (if you have) to push UPT and BS.
7. VM need to be monitored regarding Zoning, Styling and Pricing.
8. Do you have an issue of needed top 50 best sellers. I have not received any update from your side.
9. What category you need to push more as per the current demand of your customers?
Please find time to share your view with your team and revert the reply of all the above strategies.