My organisation for this assignment is Tesco. It is leading food and grocery retailers on the planet. The aim of this essay is to analysing the micro business environment, Identify the core resources and competences of the organisation, Evaluate the organisation's strategic choices and justification of the strategy of the company. I have used Strategic evaluation tools such as PESTEL, SWOT and others. Tesco is among the biggest food retailers in the world with returns in surplus of £54 billion in 2009 and over 470,000 workers. It has 4,331 stores in 14 countries. Â The company's Head Office is based in Hertfordshire, UK and operates mainly in the USA, Europe and Asia(www.tescoplc.com ). PESTEL Analysis (J. L. Fowle, September ,1993), analyses the vibrant and erratic environment in which company operates by classifying the forces that have the most influence on its performance, Influences Company has, to achieve strategically success. Porter's Five forces can also be used to analysis competitive environment. However these forces becomes interrelated at some times. And its Tesco's vision to expand globally, encouraged me to use PESTEL forces analysis rather than any other model.
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