1. Data is a Marketer’s Best Friend
Marketing used to be thought of as arts and crafts but today's top marketers must be analytical, make data-driven decisions, and provide measurable results. If your marketing team doesn't have the insight to evaluate campaign ROI, they can't possibly prioritize one over another, let alone tie campaigns to revenue. For example, marketers are quick to invest resources into social media but a whopping 83% of businesses don’t even bother to measure their ROI from their social efforts. Not knowing how your marketing impacts your bottom line will end up costing you time, money, and energy.