The price of McDonald’s is still high when compared to some other local Chinese fast-food restaurants in China. Furthermore, the price of McDonald’s is still much more than many people in China can afford; there are many working parents who must save up before they can afford to take their families to McDonalds.
A major ingredient of McDonald’s is the cooked beef patty, and according to a study by Watson (2000), the majority of Chinese adults do not like how they taste. The specialty of McDonald’s is the burger everywhere else in the world, but this specialty does not translate very well in China.