Similarly, creative tourism is a way of attracting visitors all year round. This is a godsend for places like lbiza, which is usually swamped by party-goers in the summer but empty the rest of the year. This new tourism is also helping change the Spanish island's image, which is often just associated with its night clubs and not with its stunning natural beauty. Today, people can travel to lbiza to make their own espadrilles, stay in an isolated artists' residence with local artists or even improve their DJ skills