Car dealerships were traditionally large lots located out of town or on the edge of town centres and which relied on the skills of sales staff to sell vehicles. However, that model has begun to change and a number of automotive manufacturers have shifted the focus of their franchised retailers on to branding and technology. BMW has moved to create a standard look for its dealerships around the world and to introduce ‘product geniuses’ to liaise with customers.,,[2][3][4] Audi has experimented with a hi-tech showroom that allows customers to configure and experience cars on 1:1 scale digital screens,[5][6] while Mercedes-Benz has opened city centre brand stores to showcase its vehicles[7] and Tesla has opened city centre galleries where prospective customers can view cars that can only be ordered online.