Rocket'Theme sells its products directly to its customers through a membership system. Growth of the club is mainly organic. For each type of membership, Rocket'Theme charges a different fee. Members are differentiated by whether they are light or heavy users (e.g., regular members vs. developer members), which is visible through the pricing schedule. Marketing efforts are targeted at the online community. To attract new customers, RocketTheme uses an affiliate system and makes use of Google ads.