Lately I have been seeing a lot of Jamie Lee Curtis scarfing down Dannon’s Activia yogurt and ambushing innocent shoppers in the grocery store aisles. There are other commercials where women happily swap stories of their gastrointestinal irregularity and how yogurt has helped them get “back on track”. And of course, who doesn’t love the Jamie Lee Curtis/Activia Saturday Night Live skit where Jamie Lee’s character proclaims, “What can I say? People need to poop!”