When Pearson’s r is positive (+)…
This means that as one variable increases in value, the second variable also increase in value. Similarly, as one variable decreases in value, the second variable also decreases in value. This is called a positive correlation. In our example, our Pearson’s r value of 0.522 was positive. We know this value is positive because SPSS did not put a negative sign in front of it. So, positive is has been calculated at default. Since our example Pearson’s r is positive, we can conclude that when the if awareness of frozen foods and habitual behavior towards frozen foods increases (our first variable), the impact on buying decision will (our second variable) also increases.