We do not simply provide products or services; our mission is to deliver to our customers the best things for beauty and wellness that enrich their minds and lives.
However, we have not just pursued fads, nor have we simply preserved traditions.
We have re-polished and remixed the great heritage we have built up so far with a new essence added and to create values that are unique to the Shiseido Group.
The tradition of continuous innovation while honoring our origins is the source of the Shiseido Group's creation of “Excellence.”