In developing countries, various ICT projects have been designed and evaluated with a particular focus on delivering services such as price information, improve market transparency, and increase liquidity in commodity markets. For instance: LifeLines(Lokanathan et al., 2011) is a mobile-based agro-advisory service developed for Indian; electronic marketing across 16 African countries(e.g, Esoko, http://www.esoko.com). However, studies and projects around the world related to agricultural information dissemination have encountered different obstacles depending on several issues. There are many complex reasons for such obstacle to happens, but one factor is the lack of beneficiary participation (Walton et al., 2011). The majority of ICT4D projects continue to be externally-driven and technology-centred rather than