During the same period managers at established businesses have had to determine how to
apply new electronic communications technologies to transform their organisations. As we
will see later in this chapter, existing businesses have evolved their approaches to e-business
through a series of stages. Innovation in e-business is relentless, with the continuous introduction
of new technologies, new business models and new communications approaches. So
all organizations have to review new electronic and Internet-based communications
approaches for their potential to make their business more competitive and also manage
ongoing risks such as security and performance . For example, current opportunities which
many businesses are reviewing the benefits, costs and risks of implementing include: