Goals of contests and sweepstakes
Contests and sweepstakes encourage customer traffic and can boost sales. Although contests and sweepstakes routinely increase customer traffic, the question remains as to whether they actually boost sales.
Refunds and rebates
Refunds and rebates are cash returns offered to consumers or businesses following the purchase of a product.
A refund is a cash return on what are called"soft good" such as food or clothing.
Rebates are cash returns on"hard goods"which are major ticket items such as automobiles and aplianees.