Mounting Competition
In addition to increased challenges in the increasingly lucrative digital fold, Disney is facing more formidable competition in most of its operating segments. With upstart networks chipping away at ESPN’s stranglehold on the cable sports audience, the already-competitive fight over sports licensing rights has been more congested. Elsewhere, the company’s film production unit is constantly fighting for a larger slice of the shrinking domestic box office pie. As one of the biggest and most revered entertainment companies in the world, Disney is constantly engaged in competition with local, national, and international mass media outfits at all times.