strategic managers
board of directors
1. fourteen members-eleven are outsiders.
2. well respected americans, most on board since 1986 of earlier.
3. No international or marketing backgrounds.
4. Tine for change
Top Management
1.Top management promoted from within Maytag company. Too inbred
2.very experienced in the industry
3.Responsible for current situation
4.May be too parochial for global in dustry. May need new blood.