5. Findings
5.1. General profile of the respondents
The respondents that participated in the study represented all age groups and had a median age of 41–50 years. The largest age groups represented in the sample were between 41–50 years (26.8%), 31–40 years (24.6%), and 51–60 years (23.3%). Most of the respondents had an advanced college degree (36.1%), a college degree (26.8%), or some college education (18.4%). These percentages were directly related to the fact that attendees at one of the conventions were medical professionals. The gender distribution between females and males was 29.7% and 70.3%, respectively (Tables 1–3). The respondents attended an average of 4.65 shows and a median of three shows in the past three years