Target analysis
Targeting breastfeeding is giving insight into mother’s needs by focusing on their wants and thus being able to formulate the most appropriate treatments from the point of view of needs. To be specific, targeting leads social marketers to raise three primary questions: what needs and wants do they have? Who are they socio-demographically speaking? And finally what treatments should be implemented considering these needs and wants? After finding out these questions and with the aim of delimitating the main audience, social marketers should analyse some stakeholders like competitors and reluctant audience.