Research shows that consumers in Asia Pacific are increasingly looking for international
products and branded shopping experiences. However, the region is also highly fragmented in
terms of languages, payment preferences and online shopping and social behaviour. Successful
brands in the region have catered to such diversity by building localized shopping experiences.
Local branded presence also provides a platform for global brands to have full ownership of
customer data, build brand awareness and develop long-term customer loyalty. Below are two
options to enter Asia Pacific: