Close AG, Zinkhan GM. 2006. A holiday loved and loathed: a
consumer perspective of Valentine’s Day. Advances in
Consumer Research 33(1): 356–365.
Cronin JRJ, BradyM, Hult T. 2000. Assessing the effects of quality,
value, and customer satisfaction on consumer behavioral
intentions in service environments. Journal of Retailing 76(2):