© 2016 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license
(http://creativecommons.org/licenses/by-nc-nd/4.0/).
Peer
-review under responsibility of Faculty of Business Management, Universiti Teknologi MARA
Keywords: Mobile apps; Kadazandusun language; user satisfaction; content richness; technology acceptance model; perceived playfulness