June 3, 2013
Wishpond, a company that helps run social campaigns, recently published an infographic offering an up-to-date look at social media marketing today. Here are some of the 17 statistics included in the infographic:
- 27 percent of total U.S. Internet time is spent on social networking sites
- 15 percent of total U.S. mobile Internet time is spent on social networking sites
- social media lead-conversion rates are 13 percent better than the average lead-conversion rate
- 59 percent of Twitter users have visited B2B tech brand sites
- 46 percent of online users go to social media for help when making a purchase