Promotions were used to attract new customers. For example, the distribution of free samples
encouraged trial of NIVEA FOR MEN products which drove purchase. These promotions have
helped build up brand awareness and consumer familiarity which reinforce the NIVEA FOR MEN
brand presence. There is a dedicated NIVEA FOR MEN website to support its products and
provide information to educate men on their skincare needs. To enhance the brand a tool called
a ‘Configurator’ was created on the website to help customers specify their skin type and find
the product that best suits their needs.