the APWG continues to refine its tracking and reporting methodology and to incorporate new data sources into our reports APWG has re-instated the tracking and reporting of unique phishing reports (e-mail campaigns) in addition to unique phishing sites. An e-mail campaign is a unique e-mail sent out to multiple users, directing them to a specific phishing web site (multiple campaigns may point to the same web site). APWG counts unique phishing report e-mail as those in a given month with the same subject line in the e-mail.