Promotions were done in magazines, newspaper, they also had a deal with ESPN which includes advertising Mazda ESPN's various media such as, print , TV, radio and internet as well asin ESPN zone restaurant. It also integrates the Mazda6 into various promotions such as ESPN's "Pigskin Pick'Em" game. MAZDA6 also includes an extensive publicity ralations campaign, direct mail. and the use of interactive media such as online advertising CD-ROMs, with which model was named as 10 best cars in the year 2003