one frim carries a wide variety of nationally advertised genral merchandise. the company is know for its low prices, breadth of merchandise, and volume-oriented srategy. most of its stores are leased and are located near the company expanding network of distribution centers. the company has begun to implement plans to expand both internationlly and in large urban areas.
the other frm is a rapidly chain of upscale discount stores. the company competes by attempting to match other discounter prices on similar merchandise and by offering deep discount on its differentiated items. Additionally, the company had partnerships with several leading designers. Recently, the firm has divested several nondiscount department-store businesses. To support sales and erning growth, this company offers to qualified costomers.